This is something I still cannot believe. I believe Microsoft is a great company which has some solid products. I know that because I work with many of those products. But will you ever believe that one of Microsoft’s recent product releases made Google’s Sergey Brin and Larry Page think twice. Microsoft released their new decision engine which is more than a typical search engine. Sergey Brin is concerned enough losing their market share to Bing. He has put together a team of top engineers [Yes, TOP ENGINEERS… cool…], to begin making vast improvements to the web service starting immediately. Brin is heading the team, and the project they will be working on is trying to determine how Bing's search algorithm is different from Google. Wow what will be the end result?
I know new search engines have come and gone in the past 10 years, but did Sergey or Larry ever concerned about those, I don’t think so. But Bing, Microsoft you really did something to keep Google open their eyes. That begins the competition.
Bing is powered with a 100 million budget just for advertising. Also it is said to be rare that the Google founders join on the daily operations of the company, so having one of them back leading a team there must be quite significant. The real search engine war has started!!
[Image courtesy of the NY Times]